Author Archive

What cloud infrastructure will best deliver, asks Harish Venkat?

Cloud computing is on every CIO’s mind right now as enterprises continue their strong adoption of public and private clouds in an effort to increase agility and cost savings. When it comes to the ideal mix, though, what public-, private- or hybrid-cloud infrastructure can best deliver? I asked this question to a lot of CIOs a couple of weeks ago when I spoke at the Wipro Leading Edge executive customer event in Prague, and I heard mixed responses.

According to a September 2014 Computerworld survey of IT executives in midsize to large enterprise organizations (see http://bit.ly/cldcmptg), enterprise usage of private clouds is growing faster than that of the public cloud.

Europe invests in photonics research to accelerate high-speed broadband

Thirteen photonics research projects are being launched in the field of high-speed fibre broadband networks with the aim of developing technologies to deliver super fast internet speeds to the home in excess of 1 Gigabit per second. The projects were jointly selected in 2010 by the European Commission, Austria, Germany, Poland, the United Kingdom and Israel, who are together paying a total of €22.3 million towards them. The research projects will run for two to three years. Giving every European access to fast and ultra fast broadband by 2020 and boosting investment in European information and communications technology research are key objectives of the Digital Agenda for Europe.

How marketers are using social media to grow their business

Social Media Examiner has just published its annual report, of which the major findings are:
• Marketers place high value on social media: A significant 90% of marketers indicate that social media is important for their business.
• Measurement and integration are top areas marketers want to master: One third of all social media marketers want to know how to monitor and measure the return on investment (ROI) of social media and integrate their social media activities.
• Social media marketing takes a lot of time: The majority of marketers (58%) are using social media for 6 hours or more each week, and more than a third (34%) invest 11 or more hours weekly.
• Video marketing on the rise: A significant 77% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will
invest in for 2011.
• Marketers seek to learn more about Facebook and blogging: 70% of marketers want to learn more about Facebook and 69% want to learn more about blogging.
• The top benefits of social media marketing: The number-one advantage of social media marketing (by a long shot) is generating more business exposure,
as indicated by 88% of marketers. Increased traffic (72%) and improved search rankings (62%) were also major advantages.
• The top social media tools: Facebook, Twitter, LinkedIn and blogs were the top four social media tools used by marketers, in that order. Facebook has eclipsed
Twitter to take the top spot since our 2010 study.
• Social media outsourcing underutilized: Only 28% of businesses are outsourcing some portion of their social media marketing.

Growing number of specialist publishers charge for online content

More than a third of specialist publishers in the UK are charging for online content, the InPublishing/Specialist Media Show survey has found.

Preliminary analysis of the cross industry research found that 34 per cent of publishers provide paywalled content now and 15 per cent plan to so so in the next two years.

The survey, carried out by eDigitalResearch, is backed by the PPA, InPublishing, University of Leicester and Wessenden Marketing. It questioned around 200 MDs, publishers and owners of consumer and B2B niche publishing companies with a turnover of under £10m, asking for their views on paid online content, live events, apps, digital editions, social media and print.

Is mass marketing becoming obsolete?

A digital marketing approach and its associated channels are critical for overcoming the declining effectiveness of mass marketing, according to Gartner, Inc. Although marketers have been using digital channels as part of their campaign management strategies for more than 10 years, most are using them for traditional push, mass-marketed, interruption-type execution of campaigns rather than a two-way engagement approach.

“Mass marketing is no longer a long-term strategy. Mass-marketing campaigns have a 2 percent response rate and are on the decline, whereas by 2015, digital strategies, such as social and mobile marketing, will influence at least 80 percent of consumers’ discretionary spending,” said Adam Sarner, research director at Gartner. “Marketers still need to shift their traditional campaign management strategy around executing campaigns to a customer and move toward a digital marketing, two-way engagement approach.”